Office: 022 772 2026 marketing@designshop.co.za

media planning & buying

Designshop can heighten your media planning and buying across traditional & digital platforms.

Media

What We Do

We plan and buy advertising across all media platforms.   We have an in-depth knowledge and understanding of print media, mainstream and digital media advertising.

Identify Target Audience

Once the audiences have been identified, we research their preferences to understand the best and most effective way to reach them. Able to analyse and interpret data into meaningful consumer and media insights.

Research our Clients Competitors

We conduct an in-depth analysis of your industry peers and competitors. This is the perfect opportunity to identify where our clients competitors advertise, who they are targeting, and what is working effectively.

Media Planning

Media planning is the process of strategically selecting a mix of media platforms to place ads over a period of time in order to achieve an advertiser's campaign goals. It involves researching, identifying, analysing, comparing, planning, and working around the clients budget.

Media Rate Negotiation

Long-term media relationships, consistent buying history, and industry know-how, coupled with the audience data available, enables Designshop to secure the lowest possible rates and negotiating Value-Added Exposure for our clients. We assist in the annual contractual negotiations between the media proprietor and client.

Allocate & confirm the Budget

We allocate the spend based on which platform is going to give our client the best return on investment while reaching all the essential people in the audience.

Compile Buying Strategy

We choose which media platforms to utilize, identify media that offer the best cover, value and targeting.

Launch Campaign

During the launch phase, we ensure effective and accurate delivery by planning and scheduling the campaign in advance, allowing time for it to be reviewed and approved by the client.

Monitor & Respond

It is important to be ready to adapt and change the strategy based on the feedback you receive from the client. Reassessment and readjustment during the campaign can help evolve the original plan and strategy.

Analyze Effectiveness

We analyse the campaign based on both qualitative and quantitative results and use this information to elevate the campaign moving forward.

Optimize for Each Channel

By identifying which social media platforms received the most positive response, and which ones are converting into purchasing customers, we can maximize the effectiveness of the campaign budget. If you have an impressive and creative campaign, but it isn’t being seen by the right people, then it isn’t ideally effective. We optimize our campaign based on measurable results and future objectives.

South African Media Platform

The South African advertising industry includes advertisements for print media, radio, television, online media, cinema, direct mail and out-of-home media such as billboards, taxi branding etc.  Keeping informed on all the changes or new development of all the different media platform is a very big task. Therefore, offering expert advice and specialist knowledge is key for every client.  We Build Lasting Relationships Between Media Owners & our Clients.

With a sustained, coordinated advertising campaign, you can reinforce your brand position or generate awareness of your products and services throughout South Africa, and beyond.

Role

We’ve worked with great companies already..

Key Business Partners..

Feel free to get in touch with us

If you would like the Designshop PR cc to handle your company’s advertising and branding, feel free to give us a call or send us an email.

Contact Numbers

Cell: 082 938 3189
Office: 022 772 2026
Fax: 086 692 6055

Office Hours

9am – 5pm